License Fee Determination

Advertisement License Fee(Rule 34)See All Typologies

1. License Fee Determination For Typology – A / C And F
(1)
Typology A; C & F will be developed preferably through Public Private Partnership (PPP) projects on the basis of advertisement master plan/zonal plan by the Municipal Authority. The selected agency shall be expected to bear the cost of making, running and managing of the device / structure. The agency shall pay to the Competent Authority an amount based on open tender process and as per the terms of agreements and conditions of the contract. This selection process shall be typically based on highest payment to the Competent Authority, with the safeguards that highest performance standards are set out in the concession/authorisation agreement as part of contractual obligations.
(2)
In specific cases, where the land belongs to Railway / Airport Authority of India / Government / Semi Government etc., the agency who is erecting the Outdoor Media Devices shall pay the applicable license fee as per Typology – D license fee determination.
2. License Fee Determination For Typology – B :
Public Transport Systems are essential for any city and it is the endeavour of the Competent Authority to actively promote the same. For these reasons a separate Public Transport System category is envisaged under these Rules, wherein certain concessions as well as ease of doing business have been provided to ensure that outdoor media on Public Transport Systems get appropriate occupancy leading to a more improved and sustainable Public Transport Systems.
3. For Typology – B – Public Transport System (Rolling Stock)
Sr. No.
Description
Revenue Share With Competent Authority
1.
Buses / Rolling Stocks Owned Or Operated By The Government Authority Or Municipal / Competent Authority
Exempted
4. For Typology – B – Public Transport Vehicles (Private) (Rolling Stock)
Sr. No.
Description
License Fee (Rs)
1.
Private Buses
As Decided By The Municipal Authority. (Minimum Rs. 1000 Per Month Per Bus)
2.
Radio Taxi, Cars & All Kinds of Rickshaw Solely Used For Advertisement
As Decided By The Municipal Authority. (Minimum Rs. 1000 Per Month Per Vehicle)
3.
Auto Rickshaw, E-Rickshaw
As Decided By The Municipal Authority. (Minimum Rs. 250 Per Month Per Vehicle)
4.
Manual Rickshaw, Hand Carts, Hawkers
As Decided By The Municipal Authority. (Exempt Maximum Permissible Size: 0.5 Sq Mt)
5. License Fee Determination For Typology – D – For Outdoor Media Device On Private Land :
The Licence Fee shall be minimum of 4% of the value of the Collector Guideline Rate in or as decided by Municipal Authority above than the minimum 4% of the value of the Collector Guideline Rate.
6. License Fee Determination For Typology – E – For Temporary Events
For Typology – E – For Temporary Events
Sr. No.
Description
License Fee (Rs)
1.
At Venue – Maximum Size of 5m X 3m
Rs. 5000 Per OMD / Per Instance Subject To A Maximum of 1 Month
2.
Other Locations (Related to Event) – Maximum Size of 3M X 2M
Rs. 5000 Per OMD / Per Instance Subject To A Maximum of 1 Month
7. License Fee Determination For Typology – G – For Shop Signages
For Typology – G – For Shop Signages
Sr. No.
Description
License Fee (Rs)
1.
Maximum Height 3 Ft X The Width Of The Shop (Only For Self Advertisement)
Exempted
2.
Beyond The Size Indicated In Point 1 Above
As Per The Typology D Licence Fee
8. License Fee Determination For Typology – H – For Innovative Advertising
For Typology – H – For Innovative Advertising
Sr. No.
Description
License Fee (Rs)
1.
Innovative Advertising
As Decided By The Municipal Authority. (Minimum Equal To Typology D Licence Fee)
9. License Fee Determination For Typology – I – In Cinema On Screen Advertising
For Typology – I – In Cinema On Screen Advertising
Sr. No.
Description
License Fee (Rs)
1.
Cinema Advertising
As Decided By The Municipal Authority. (Minimum Rs 5000 Per Month Per Screen)
10. License Fee Determination For Typology – J – Inside Commercial Building Or Public Building
For Typology – J – Inside Commercial Building Or Public Building
Sr. No.
Description
License Fee (Rs)
1.
Inside Commercial Building
20% of The License Fee Applicable For Typology D